Already, the media and entertainment industry is worth $180 billion in China, he adds, and the number is only expected to get larger. The growth potential for the entertainment industry is still huge, despite a high growth rate of 17% in the past five years,” says Z. “The entertainment industry is a sunrise industry in China, while the steel industry is a sunset industry. Many experts believe China is on track to have the largest film audience in the world –- and by one estimate as early as 2020. Its growth has been phenomenal, outperforming China’s traditional industries, such as manufacturing. While stories about China’s economy centers on a slowdown, China’s passion for movies, at home and abroad, follows a much more optimistic plotline.
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